How to Launch Strong Bible Study Groups Every church wants to see unconnected people get connected. But have you asked yourself what it really means to be "unconnected"? There are two types of unconnected people. The first are those in your community who are not active in church at all-yours or anyone else's. The second are those who attend worship - at least occasionally - at your church but aren't connected to a smaller group. A church-wide launch campaign can be an effective way to engage either or both groups. The strategy is remarkably similar!